This is PART TWO of a series of articles on WhatsApp Commerce. You can read PART ONE here.

The Director-General of the World Health Organization (WHO), Tedros Adhanom Ghebreyesus, has said that fighting misinformation is key to defeating the enemy.

If there is one thing that businesses need to prioritize today, it is customer convenience. Not just in terms of how their products/services can maximize convenience for the end-user, but also in terms of how they reach out to customers.