Knowledge Center

Since 2013, Haptik has been at the forefront of the Conversational AI revolution. Every day,
we build AI Assistant solutions that redefine customer experience for some of the world’s
largest brands. Building upon our knowledge and expertise in this space, we have put
together a series of articles and additional resources to help broaden your understanding of
Conversational AI and its enterprise applications. Happy reading!

Whatever your customer engagement strategy is, it’s almost impossible to drive anything meaningful without the integration of a WhatsApp chatbot. Consider this: 140B+ messages are sent daily by WhatsApp users - mostly between family and friends.
Learn how customer support chatbots powered by Generative AI help streamline and scale support operations while improving customer experience & driving loyalty.
If you are an eCommerce marketer, metrics like number of orders, average order value, Customer Acquisition Cost (CAC), might be keeping you up at night! Don’t worry, you can certainly make your job easier with eCommerce analytics.
Emergence of ChatGPT has opened up new avenues for eCommerce and retail brands to drive higher conversions, boost revenue and offer exceptional customer experiences that trigger brand loyalty.
Click-to-WhatsApp ads enable businesses to connect with potential customers on the widely-used messaging platform. These ads appear on social media, search engines, and when clicked, instantly direct the users to a WhatsApp conversation with the business.
Omnichannel messaging is a communication approach wherein brands enable customers to start a conversation on one channel and seamlessly continue the same conversation on another channel.
Unlock the potential of WhatsApp marketing for your business with our ultimate guide. Learn how to use WhatsApp to connect, engage, and convert customers.
WhatsApp marketing software enables businesses to conveniently and proactively send marketing messages to prospects, customers, and subscribers via WhatsApp.
Get all the essential information on shopping bot - including the what, benefits and use cases, Haptik's success stories, integration ecosystem, and more.
The growth of fintech industries is majorly dependent on the accelerated use of cognitive AI technologies backed up with domain-ready Fintech Chatbots. Let’s take a look at what benefits financial industries draw using the power of Fintech Chatbots.
Conversational AI has emerged as a powerful tool for enterprises to engage and serve their customers. One such vertical is Insurance. Here’s what you need to know about Insurance chatbots.
Learn about the capabilities that make AI chatbots stand out from traditional chatbots, and how they can elevate your brand’s customer experience.
Get a deep-dive on all things Conversational AI from how it has evolved over the decades, to its applications for enterprises across industries, and more.