This article has been penned by Shrey Jain (Sr. Product Manager, Haptik) and Aman Srivastava (Machine Learning Engineer, Haptik)

This article has been authored by Achal Kothari, AVP-Customer Success at Haptik

2019 began with a report from Dentsu Aegis that highlighted three V’s that will drive digital media growth for the foreseeable future – Voice, Vernacular and Video.

Having already made considerable headway in the area of Voice bots, our team at Haptik turned their attention towards the second V – Vernacular.