Read all the new launches announced at OpenAI's inaugural developer conference, DevDay, and their potential impact on enterprises

As customer expectations evolve, businesses are turning to innovative solutions to meet these demands efficiently. Conversational AI is one such innovative solution that has emerged as a game-changer.

Customer support is fundamentally about offering timely resolution to customers no matter where they are in their journey. The reality, however, is that it can frequently be long-winded and dysfunctional.

In 2023, the question isn’t whether your business is leveraging Generative AI; rather, how? Marketing, sales, customer service, human resources, and several other functions can use Generative AI to become more efficient and innovative, and make tangible impact in their roles.

With the help of AI chatbots for customer service, businesses can empower customers with self-service, which gives them autonomy to resolve queries on their own without wasting time in looking for a support agent.

With brands already selling everything from fans to insurance policies and milk subscriptions on WhatsApp, the channel has become an integral part of our daily lives.