Few moments in life make you pause and admire all the hard work you have put into building experiences that truly impact the lives of the consumer. We are overwhelmed with gratitude as Isha Ambani, Executive Director of Reliance Retail Ventures, showcases the Haptik-powered JioMart WhatsApp Bot at Reliance’s 45th Annual General Meeting. The JioMart on WhatsApp experience is the first of its kind and will revolutionize the way millions of businesses across the country connect with their consumers by bringing unparalleled simplicity & convenience to people’s shopping experience

Shoppers are looking for personalized brand experiences that cater to their individual needs and preferences. Brands need to move past having just a ‘search’ button on the website and offer rich personalized experiences to buyers at the right time in their purchase journey.

Our partner Blend Commerce offers a weekly podcast for Shopify brands that are riding the waves of eCommerce growth. From marketing to hiring, to apps to funding, the podcast is here to bring you inspiration, support and growth as a Shopify brand.

In the last few years, the EdTech sector has shown massive growth in India. Since the onset of Covid-19, the industry has received approximately INR 300 billion (US$4.04 billion). With the shift towards digital learning rising, the competition between the EdTech brands is intensifying; companies need to strive hard to deliver

With WhatsApp expanding its capabilities and scope, it is evolving as a platform for conversational commerce, giving rise to the concept of WhatsApp commerce - offering and selling products and services to customers using WhatsApp as the primary channel.

Businesses have been quick to jump on the WhatsApp Business API bandwagon since the company's Business API launch. And rightly so, who would want to miss an opportunity to connect with 2 billion active users and engage with them?That's why today

AI-driven automation has been a consistent goal for enterprises across verticals over the past several years; and recent events, particularly the COVID-19 pandemic, are only likely to make it a higher priority.

Technology, in recent times, has grown by leaps and bounds. There has been a massive shift in the way businesses operate and run their day-to-day activities. Changing customer behavior and increasing expectations have forced organizations across all industries to adjust and adapt to technological advancements.