WhatsApp Chatbots: An Introduction
WhatsApp is both the world’s largest messaging platform, with over 2 billion users across 180 countries, and the most popular messaging app in the US (based on downloads on the Play Store). WhatsApp's user base is constantly growing as its ease of use and powerful native features make it not just a strong channel for communication but also as a marketing and sales channel for brands.
The introduction of WhatsApp Enterprise API enabled businesses to engage with customers on the platform at scale. The WhatsApp Business Solution facilitates swift and seamless interactions between brands and customers on WhatsApp. Brands can send proactive notifications, offer instant customer care, inform users about interesting products or services, and enable Conversational Commerce on WhatsApp.
The Enterprise API allows businesses to interact with their customers proactively and also scale with demand on the fly. This means a brand's customer care or sales agents can interact with users over WhatsApp. The WhatsApp chatbot is a powerful alternative for businesses to engage with their customers at each step of their journey - that is pre-purchase, purchase and post-purchase.
Leveraging the power of advanced Conversational AI technologies such as Natural Language Understanding (NLU) and Machine Learning (ML), a WhatsApp chatbot enables your brand to be available to customers 24/7 on the app, offer support or drive lead conversations end to end with little to not human intervention necessary.
As your business grows with increased user engagement, an Intelligent Virtual Assistant can be your answer to offer a consistent customer experience without the hassle of upscaling, training, and monitoring your teams.
WhatsApp Commerce has been the engine behind the growth of many small and large-scale companies. It has evolved into a full-blown channel that brands are leveraging to sell and transact with their customers, emerging as the most efficient channel to buy and sell digitally. WhatsApp takes center stage in the eCommerce journey for brands and is playing an extremely important role in shaping the future of Conversational Commerce.
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