---
title: 7 Conversational IVR Trends for 2021 and beyond
description: "4 eCommerce Trends for your brand this year: 1. Omnichannel retailing 2. Voice commerce 3. Personalization 4. Contactless Shopping"
image: https://www.haptik.ai/hubfs/Conversational-IVR-infographic.jpg
---

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**7 Remarkable IVR Trends For the Year 2021 And Beyond**

 

According to [Vonage](https://www.vonage.com/resources/articles/rest-in-peace-ivr-1980-2020/), IVR was responsible for over 50% of consumers not completing their business transactions. According to Forrester, about 79% of customers would rather self-serve than using human-assisted support channels.

These trends may force us to believe that IVR is irrelevant. However, if anything, it's exactly the opposite. Voice is very much a preferred channel for the millennials and zillennials alike, as evident from voice assistants' adoption and popularity. And hence, [IVR](https://www.haptik.ai/solutions/conversational-ivr) will remain an integral part of businesses' customer experience strategies if it can reinvent itself.

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