How Haptik Augmented Mondelez India’s Seasonal Marketing Strategy
We partnered with Haptik for Valentine’s Day & this was our first foray into using AI/Chatbots to drive engagement & sales. Haptik gave us the perfect platform to connect with millennials who look for gifting solutions around occasions like Valentine’s Day. The overall results have been extremely encouraging seeing that we have exceeded all our benchmarks with respect to revenue & media deliveries.
— Abhishek Ahluwalia, Business Head – eCommerce, Mondelez India
Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) is a part of Mondelēz International, a world leader in biscuits, chocolate, gum, candy and powdered beverages. Cadbury Dairy Milk entered the Indian market in 1948, and since then for consumers across India, the word ‘Cadbury’ has become synonymous with chocolate.
Challenge
Mondelez wanted a new innovative solution that would enable them to engage young Millennial customers during their Valentine’s Day seasonal sale campaign.
The key objectives of the IVA included:
- Helping customers navigate through the online Valentine’s Store.
- Engaging users with content, such as Valentine’s Day tips and suggestions.
- Generating interest in the store’s products.
Solution
Haptik built an IVA called the “Valentine’s Special Store” that:
- Effectively engaged the targeted Millennial audience in the 25-40 age group.
- Drove sales for Mondelez.
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