How Haptik Redefined Customer Engagement for BankBazaar
The Finance Shop chatbot has provided us with an innovative platform to reach out to and cater to the interests of our target customers. The response has been encouraging and I foresee a great potential in this partnership.
– Mr. Ashwin CT, Sr. Manager, Digital Marketing, Bank Bazaar
BankBazaar is a Chennai based online financial marketplace. Founded in 2008, it is the world’s first neutral online marketplace for instant customised rate quotes on a range of financial products, including loans and credit cards. BankBazaar helps customers compare and apply for financial products, through their website and mobile app.
Challenge
BankBazaar needed a solution that would enable them to effectively engage financially savvy premium customers – to educate them about financial planning, and to promote BankBazaar’s offerings.
The key objectives of the IVA included:
- Cutting through the clutter and differentiating BankBazaar from competitors.
- Engage users with interactive content and educate them about financial products.
- Direct prospective customers to the BankBazaar website.
Solution
Haptik built an IVA for BankBazaar, deployed on two of India’s largest news apps (TOI and ET), that:
- Increased brand awareness for BankBazaar across all customer segments.
- Effectively engaged users and raised financial awareness among them.
- Redirected high-intent prospects to the BankBazaar website for purchase.
Key Use Cases
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