The Finance Shop chatbot has provided us with an innovative platform to reach out to and cater to the interests of our target customers. The response has been encouraging and I foresee a great potential in this partnership.
– Mr. Ashwin CT, Sr. Manager, Digital Marketing, Bank Bazaar
BankBazaar is a Chennai based online financial marketplace. Founded in 2008, it is the world’s first neutral online marketplace for instant customised rate quotes on a range of financial products, including loans and credit cards. BankBazaar helps customers compare and apply for financial products, through their website and mobile app.
BankBazaar needed a solution that would enable them to effectively engage financially savvy premium customers – to educate them about financial planning, and to promote BankBazaar’s offerings.
The key objectives of the IVA included:
Haptik built an IVA for BankBazaar, deployed on two of India’s largest news apps (TOI and ET), that: