JioMart is an eCommerce venture launched and run by India’s most valued firm, Reliance Industries. It is an offline to online grocery service that allows you to order online after which the product is delivered from a local nearby store. JioMart offers a selection of 50,000+ products, and lets customers shop at "5% below MRP". Present across 200 locations, JioMart processes over 250,000 orders per day.
JioMart was experiencing 3x more traffic than expected. They realized the need for automation to augment their customer support.
JioMart partnered with Haptik to build a WhatsApp chatbot to scale Customer Support efforts and deliver a highly efficient user experience.
Seeing the massive traction their WhatsApp assistant was receiving, the brand launched it in Hindi to cater to a wider mass and to equip customers across the country to shop/get support at ease using WhatsApp