CEAT needed a smart and creative way to meet our customer’s high expectations, especially on a platform they already use and love. WhatsApp is the most convenient and easy-to-use platform for customers to interact with brands today. Haptik gave us the ability to create a robust AI-powered WhatsApp Assistant that truly understands user intent. It has allowed us to give our customers more convenience and at the same time give us quality leads. I want to thank the Haptik platform and team for their relentless support in making this happen.
— Mahesh Soni, Sr Lead Digital Channel Experience, CEAT