How Haptik Raised Brand Awareness for Godrej’s Advantis

 
Godrej-Main-Banner
Industry

Consumer Durables

Platform

Web, Android & iOS

Campaign Duration

Feb-March 2019

Product Used

Smart Ads

Harshada-Joshi-Godrej

The Godrej Advantis chatbot on ET & TOI articles has provided us with an innovative platform to showcase the product benefits & features. AI powered Smart Ads solution by Haptik is in sync with our philosophy to power tech driven experiences for all our customers.

– Mrs. Harshada Joshi, Sr. Manager – Marketing, Godrej

Godrej-Logo

The Godrej story began in 1897 with the manufacture of locks. Since then, Godrej Locking Solutions & Systems has set several benchmarks in the locks industry – from the first spring-less lock in 1907 to the revolutionary 3KS in 2007. Operating from its state-of-the-art manufacturing facility in Mumbai, Godrej Locking Solutions & Systems provides locking solutions that reach homes, offices and industries across India.

 

Challenge

Godrej was looking for an interactive medium that would enable them to effectively promote their next-gen locking solution – Advantis – particularly among digitally-savvy Millennials.

The key objectives of the IVA included:

  • Raising brand awareness for Godrej’s Advantis.
  • Offer information about Advantis to potential customers.
  • Drive sales by redirecting prospects to the Godrej website.
Godrej-Challenge

Solution

Haptik built a Direct-to-Consumer IVA solution that:

  • Engaged customers through fun and interesting quizzes.
  • Shared information about the Advantis lock and its features.
  • Improved brand awareness for Advantis and for the Godrej brand in general.
  • Generated 880 leads for the brand.
 
Godrej-Solution

Key Use Cases

Godrej-Screens

Business Impact

90%

Automation

27K+

Unique Users Engaged

1200+

Daily Conversations

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