The Godrej Advantis chatbot on ET & TOI articles has provided us with an innovative platform to showcase the product benefits & features. AI powered Smart Ads solution by Haptik is in sync with our philosophy to power tech driven experiences for all our customers.
– Mrs. Harshada Joshi, Sr. Manager – Marketing, Godrej
The Godrej story began in 1897 with the manufacture of locks. Since then, Godrej Locking Solutions & Systems has set several benchmarks in the locks industry – from the first spring-less lock in 1907 to the revolutionary 3KS in 2007. Operating from its state-of-the-art manufacturing facility in Mumbai, Godrej Locking Solutions & Systems provides locking solutions that reach homes, offices and industries across India.
Godrej was looking for an interactive medium that would enable them to effectively promote their next-gen locking solution – Advantis – particularly among digitally-savvy Millennials.
The key objectives of the IVA included:
Haptik built a Direct-to-Consumer IVA solution that: