“In keeping with Mumbai Indians’ desire to be at the forefront of digital innovation; we partnered with Haptik to develop a Mumbai Indians-oriented WhatsApp bot. MI fans were able to engage with the team in an all too familiar environment using an all pervasive communication platform of choice. The results were positive and surely fortified our intent to invest further in digital innovation at a time when fans are not able to witness their favourite players perform inside sporting arenas.” Spokesperson at Mumbai Indians
– Spokesperson at Mumbai Indians
Haptik worked with Mumbai Indians to build an IVA that helps with:
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