Healthkart Revolutionizing Fitness With Haptik's Chatbot

Overview

Healthkart is a renowned Indian omnichannel health brand with more than 100 stores in the country, widely recognized for its genuine and authentic nutritional supplements. It offers a diverse range of healthcare and wellness products from several popular brands. It sought to build dedicated chat flows to handle the massive surge in user queries and offer tailored product recommendations and nutritional advice during the covid-19 pandemic.

80%
Automation Rate
106K+
Users Catered
128K+
Conversations Handled

At Healthkart, our customers and their requirements are our #1 priority. During COVID-19, we saw a surge in user queries around nutrition, fitness, and immunity-boosting products and we decided to build dedicated chat flows for this.

Photo (1)
Ashish Gayakwar

Senior Product Manager, Healthkart

Challenge at Hand

Handling the surge in user queries at the height of the covid-19 pandemic was the priority for Healthkart, while it also sought to offer several high-value use cases to drive higher engagement and enable people to lead better and healthy lifestyles. Its main challenges were:

 

  • To make support more self-serve and asynchronous to handle the surge in user queries.

  • To make Healthkart the go-to destination for diet, fitness and immunity-related advice.

  • To proactively educate users and recommend relevant products based on lifestyle and fitness goals.

How Haptik Offered a Solution

Healthkart partnered with Haptik to build a chatbot capable of fulfilling its objective of building dedicated chat flows for personalized advice on diet and fitness. It leveraged Haptik’s advanced conversational studio to seamlessly create chat flows aimed at solving its high-value use cases. Haptik’s solution helped Healthkart to: 

 

  • Share personalized diet and workout plans based on a person’s fitness goals, eating habits, current weight, lifestyle, and more.

  • Proactively deliver tailored product recommendations for people looking to boost their immunity during covid-19.

  • Activate on-demand support for routine queries related to orders, payments, refund, replacement, etc.

HealthKart
PLATFORM
Website & App
USE-CASES
Customer Care

At Healthkart, our customers and their requirements are our #1 priority. During COVID-19, we saw a surge in user queries around nutrition, fitness, and immunity-boosting products and we decided to build dedicated chat flows for this.

Photo (1)
Ashish Gayakwar

Senior Product Manager, Healthkart

Results

Within just five days, Haptik's chatbot solution worked wonders for Healthkart, driving significant business impact and automating an impressive 80% of user interactions. The chatbot was able to cater to over 106k users, handling more than 128k conversations along the way. This powerful tool allows Healthkart to offer tailored diet and workout plans, recommend products that align with each user's unique fitness goals, and provide easy order tracking after purchase. With Haptik's chatbot, Healthkart is revolutionizing the way people approach health and wellness.