Leveraging WhatsApp Commerce for Insurance
As WhatsApp continues to expand the range of services it offers to businesses, it is increasingly being seen not just as a customer support tool but a platform to enable conversational commerce.
This provides a massive opportunity for the Insurance industry to facilitate buying, renewing, or claiming insurance policies on their customers' most preferred communication channel.
Through this conversation, we saw how insurance brands can seamlessly assist and encourage their customers at every stage of the buying journey through WhatsApp. Right from access to information to evaluating plans & policy options to post-purchase support and more.
Panel Speakers:
- Sushant Khairnar - EVP - Digital Transformation, Kotak Life
- Swati Mishra - Strategic Partnerships, WhatsApp
- Pratyush Kukreja - VP and GM, India and Africa, Haptik
Key points that the panel discussed
- Powering an end-to-end buying journey on WhatsApp
- Leveraging Marketing Notifications to nudge customers
- Providing personalized buying assistance to customers
- Handling agent onboard, support & engagement
- Key Commerce Use Cases for Insurance
Watch session to know more about how WhatsApp Commerce can become a revenue generator for your insurance business!
