As WhatsApp continues to expand the range of services it offers to businesses, it is increasingly being seen not just as a customer support tool but a platform to enable conversational commerce.
This provides a massive opportunity for the Insurance industry to facilitate buying, renewing, or claiming insurance policies on their customers' most preferred communication channel.
Through this conversation, we saw how insurance brands can seamlessly assist and encourage their customers at every stage of the buying journey through WhatsApp. Right from access to information to evaluating plans & policy options to post-purchase support and more.
Key points that the panel discussed
Watch session to know more about how WhatsApp Commerce can become a revenue generator for your insurance business!