Instagram Chatbots: Future of Conversational Commerce

Date: 2nd February, Wednesday 

The evolution of Conversational AI and Messaging channels has transformed the way brands communicate with customers. Messaging is an integral part of Instagram; it helps customers connect with brands personally through multiple avenues like Feed, Stories, Mentions, and DM's.

Conversations between brands & users on Instagram & Messenger have grown by 40%. Watch this webinar to know how brands are leveraging the power of Instagram as a solid revenue generator.


  • Abha Maheshwari, Director and Head of Commerce, Payments and Platform, Meta
  • Niraj Ruparel. Head Of Mobile and Emerging Tech - GroupM
  • Ashwin Guptha, Conversational AI Head, PwC India

Moderated by Pratyush Kukreja, VP and GM, India and Africa; this power-packed session covered the following topics & more: 

  • Why do Instagram chatbots matter for CX?
  • Leveraging Instagram as a customer service channel
  • Unlocking Commerce on Instagram
  • Product Demo of the best use cases for Instagram
  • Key features of the Messenger API for Instagram

Out of the 1.3bn active users on Instagram, more than 83% of users discover products and services on Instagram directly. Watch this session to know how Instagram is the ultimate channel to provide an unmatched shopping experience to your customers!