With the onset of the pandemic and the restrictions to stay indoors, we were looking to simulate the offline shopping experience online. Our goal was to help our users experience the same comfort and get the same assistance while purchasing products online that they have in an offline store. We partnered with Haptik to build an AI-powered virtual assistant to deliver personalized recommendations and drive engagement across every stage in the buyer’s journey. We are already seeing massive success as more and more users are interacting with the AI assistant, and have observed a 2.4X increase in cart additions for users who interacted with the AI Assistant vs those who didn’t. We’re looking forward to unleashing newer opportunities with Haptik’s AI-powered assistance."
— Ankita Singh - Product Manager - Tata CliQ