Aashirvaad Atta was launched in May 2002 and now has become #1 branded wheat flour, trusted by over 3.5 Cr Households across the country. Aashirvaad is owned by ITC Groups, an Indian multinational conglomerate company with an annual revenue of $7.3billion. ITC has diversified presence in Branded Packaged Foods, Personal Care, Education and Stationery, Lifestyle, and more.
Aashirvaad’s Chatbot is live on the website to enhance the customer experience of exploring our large repertoire of recipes and significantly improve discoverability for our audience. The chatbot serves as a great tool to respond to customer queries, share kitchen tips, provide contest alerts and also help our customers shop on our website. We’re seeing massive growth in terms of customer engagement and are looking forward to exploring further avenues with Haptik.
— Spokesperson at ITC-Aashirvaad
Aashirvaad was looking for a solution to improve customer experience and increase engagement through conversations during the pandemic.
Haptik team worked with Aashirvaad to build Ananya, an Intelligent Virtual Assistant that helped with: