Agenda
Registration
15:15 - 15:55
Confirmed attendees are requested to arrive at Meta's BKC office by 15:15 PM to ensure a seamless registration process.
Welcome keynote
16:00 - 16:15
Jio Haptik's Co-Founder, Swapan Rajdev kicks off the event with an insightful session on “Unlocking the Potential of WhatsApp for Business”, discussing industry trends, and latest WhatsApp features for streamlining business communication.
Introduction - Future of Messaging
16:15 - 16:45
Join Ahshad Jussawala, CEO of Haptik, as he discusses the profound impact of AI on the messaging landscape and driving business growth.
Masterclass - Designing Customer Journeys with Ads That Click to WhatsApp and WhatsApp Flows
16:45 - 17:15
Ronak Saraogi, Head -Interakt Enterprise Business at Haptik, shares proven strategies, real-world examples, and best practices to maximize ROI from "Ads That Click To WhatsApp" and "WhatsApp Flows".
Improve ROI for Marketing Messages with AI
17:15 - 17:30
Learn how to optimize your marketing efforts and reduce costs with Marketing Messages Lite from Prachi Dhamale, Strategic Partner Manager, Meta, as she demonstrates its potential to elevate your marketing campaigns.
Fireside Chat - How Retail & FSI Brands are Scaling with Business Messaging on WhatsApp
17:30 - 18:00
A captivating fireside chat featuring industry leaders Prasad Pimple (VP & Head of Digital Business, Kotak Life Insurance), Heena Chappru (Head of Customer Service, Tira Beauty), and Shilpa Singh (VP Digital Products, Max Life Insurance) as they share their proven strategies for driving business growth across the entire customer journey using WhatsApp's cutting-edge features. Moderated by Meta's Partnerships Lead (WhatsApp for Business), Arzan Singapurwalla, this session is a must-attend for businesses looking to excel in the digital age.
May GenAI Have Your Attention Please?
18:00 - 18:15
Listen to Saumil Shah, CTO at Jio Haptik, talk about how you can give your WhatsApp engagement a competitive edge with Generative AI
Q&A, Networking and Dinner
18:15 - 19:30
Have burning questions about GenAI, messaging, or marketing? This is your chance to get answers from our experts. Stay connected, exchange ideas, and build relationships with fellow industry leaders over high tea.
Speakers
Unlock the Potential of AI on WhatsApp
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AI adoption: Get expert tips and actionable strategies for seamless adoption of AI for your WhatsApp campaigns.
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GPT-powered assistants: Discover how GPT-powered assistants drive “marketing”, “commerce” and “support” for growth and ROI on WhatsApp.
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Optimize CAC and ROAS: Get insights on reducing customer acquisition costs (CAC) while optimizing your return on ad spend (ROAS) with Click-To-WhatsApp-Ads.
Provide GenAI Edge to Your Festive Campaigns
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Expert insights: Learn from industry experts on using GenAI to craft personalized messages for higher CTR and creating ‘WoW’ moments on WhatsApp.
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Innovative campaign ideas: Uncover creative strategies to capitalize on higher engagement and increased spending patterns during festive season.
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Maximize AI and automation: Learn how to automate, personalize, and optimize your campaigns for exponential growth.
Our collaboration with WhatsApp as an intuitive and widely used communication platform and Haptik as a trusted development partner has redefined customer engagement at Kotak Life.
Executive VP & Head of Digital Business Unit, Kotak Life
Excited to launch our partnership with JioMart in India. This is our first-ever end-to-end shopping experience on WhatsApp -- people can now buy groceries from JioMart right in a chat.
Meta CEO