Marketing Manager

Location: Mumbai, 1 Vacancy - Full-time
 

What we want to accomplish and why we need you?

Haptik is one of the world’s largest Conversational AI companies, having reached over 100 million devices, and processed over 2 billion conversations till date. Haptik has been at the forefront of the paradigm shift of interaction from clicks to conversations. We have built a robust set of technology and tools that can enable any kind of conversational application.

What will you do every day?

Haptik is on the lookout for a Marketing Manager for our India Business. Someone who understands B2B SaaS. As a Marketing Manager, you are responsible to Develop, implement, and manage marketing campaigns that promote the products and services of a company.

Ok, you're sold, but what are we looking for in the perfect candidate?

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Develop, implement, and manage marketing campaigns that promote the products and services of a company.
  • Drive attendance to Marketing Campaigns (Events / Webinars / Virtual Events etc)
  • Good knowledge of website analytics tools (e.g., Google Analytics)
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Worked with Sales team to generate demand

Requirements*

  • 3-5 years of experience 
  • Strong verbal and written communication skills. 
  • Working knowledge of Hubspot (Or any other CRM)

 

* Requirements is such a strong word. We don’t necessarily expect to find a candidate that has done everything listed, but you should be able to make a credible case that you’ve done most of it and are ready for the challenge of adding some new things to your resume.

Tell me more about Haptik

  • On a roll: Announced major strategic partnership in April 2019 with Jio in a $100 million deal.
  • Great team: You will be working with great leaders who have been listed in Business World 40 Under 40, Forbes 30 Under 30 and MIT 35 Under 35 Innovators.
  • Great culture: The freedom to think and innovate is something that defines the culture of Haptik. Every person is approachable. While we are working hard, it is also important to take breaks to not get too worked up.
  • Huge market: Disrupting a massive, growing AI market. The global market is projected to attain a valuation of $9 billion by the end of 2024.
  • Emerging technology: We are moving to an AI first world, and Haptik is one of the largest AI first companies globally, based out of India.
  • Great customers: Some of the most notable brands in the world - Oyo Rooms, Samsung, Tata Teleservices, Club Mahindra, KFC, Coca-Cola, to count a few.
  • Impact: A fun and exciting start-up culture that empowers its people to make a huge impact.

 

Working hard for things that we don't care about is stress, but working hard for something we love is called passion! At Haptik we passionately solve problems in order to be able to move faster and each Haptikan imbibes our key values of honesty, ownership, perseverance, communication, impact, curiosity, courage, agility and selflessness.

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