Manager, Content Marketing

Location: Mumbai, 1 Vacancy - Full-time

What we want to accomplish and why we need you?

Haptik is one of the world largest Conversational AI companies, having reached over 100 million devices and processed over 2 billion conversations till date. Haptik has been at the forefront of the paradigm shift of interaction from clicks to conversations. We have built a robust set of technology and tools that can enable any kind of conversational application. With a 200+ member strong team that is set to double in the coming year, Haptik is truly poised to lead the Conversational AI revolution with some of the best minds in the industry.

We want to be the most admired brand globally when it comes to enterprise conversational AI. Whenever a company thinks of solving their needs through chat or voice bots, they should find Haptik. We are looking for a Content Marketing Manager to help us effectively take this mission forward by building and promoting the Haptik brand.

What will you do every day?

You will develop content for all our marketing communications, including marketing collateral, web-pages, blogs, e-mailers, social media, PR etc. You will also help distribute Haptik’s content across various mediums and platforms. Essentially, you will play a role wherever there is content involved across the company. Last, but not least, while you work hard, you should also be able to have fun at work and make friends with your colleagues.

 

Ok, you're sold, but what are we looking for in the perfect candidate?

  • Develop long-form and short-form content for a range of mediums, including marketing collaterals, e-books, web-pages, blogs, e-mailers, social media, PR, ad-copies, etc.
  • Prepare content calendars, and facilitate content distribution.
  • Coordinate with product and sales teams to develop collateral such as sales decks, one-pagers, technical documents, etc.
  • Work with graphic designers to develop content for social media, paid ads, web-pages, e-books etc.
  • Manage social media and paid digital marketing campaigns end-to-end.
  • Collaborate with external partners to promote company created content
  • Carry out competitor research and help define the target buyer persona.

Requirements*

  • 2-4 years of experience in content creation and marketing communications in the B2B space
    (experience in a product SaaS company would be ideal).
  • Bachelor/Master’s degree, preferably in marketing or related field
  • Excellent written and oral communication skills
  • Working knowledge of SEO
  • Experience managing campaigns end-to-end preferred
  • Creative, resourceful, detail-oriented, highly organized, hands-on
  • Strong problem solving and analytical skills
  • Self-driven, comfortable with a fast-paced, always-on, highly ambiguous environment

* Requirements is such a strong word. We don’t necessarily expect to find a candidate that has done everything listed, but you should be able to make a credible case that you’ve done most of it and are ready for the challenge of adding some new things to your resume.

Tell me more about Haptik

  • On a roll: Announced major strategic partnership in April 2019 with Jio in a $100 million deal.

  • Great team: You will be working with great leaders who have been listed in Business World 40 Under 40, Forbes 30 Under 30 and MIT 35 Under 35 Innovators.

  • Great culture: The freedom to think and innovate is something that defines the culture of Haptik. Every person is approachable. While we are working hard, it is also important to take breaks to not get too worked up.

  • Huge market: Disrupting a massive, growing AI market. The global market is projected to attain a valuation of $9 billion by the end of 2024.

  • Emerging technology: We are moving to an AI first world, and Haptik is one of the largest AI first companies globally, based out of India.

  • Great customers: Some of the most notable brands in the world - Oyo Rooms, Samsung, Tata Teleservices, Club Mahindra, KFC, Coca-Cola, to count a few.

  • Impact: A fun and exciting start-up culture that empowers its people to make a huge impact.

Working hard for things that we don't care about is stress, but working hard for something we love is called passion! At Haptik we passionately solve problems in order to be able to move faster and each Haptikan imbibes our key values of honesty, ownership, perseverance, communication, impact, curiosity, courage, agility and selflessness.

 

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